Yasser Masood

Twitter’s Clubhouse-like Spaces releases worldwide

Twitter Spaces releases worldwide for mobile users

If you’ve been trying to hop onto the “social audio” wagon, you’ve definitely heard of Clubhouse. It has been an invite-only network (currently on iOS), which saw a rise in popularity during the pandemic even though it launched in 2019. That popularity caught the attention of the other networks who began working on their own version.

Twitter began testing their own version since December and slowly expanding their pool to iron it out before a stable release to the public.

Twitter has now begun the worldwide rollout of their Clubhouse-like Spaces product. That means people across the Middle East and North Africa region and South Asia now get to host their audio conversations live.

An added note: I got access to Spaces near the end of April on my Samsung Galaxy S20 FE (didn’t reflect on my iPhone 11).

Getting Started with Twitter Spaces

The minimum requirement is that a Twitter account needs to have more than 600 followers. The reason behind this number of followers? Twitter mentioned in their blog post that “these accounts are likely to have a good experience hosting live conversations because of their existing audience”. That applies to any individual or business (i.e. brand) account on the platform.

Just clicking and holding the compose button will bring up the option showing the new Spaces icon. Then you just have to follow the prompts to start your own Space. All Spaces will be viewable on the top of the app in the same area where Fleets are shown, distinguished by a purple bubble around them.

As we’re nearing the end of Ramadan, it’s a good marketing opportunity to capitalize on the remaining days leading up to Eid. Expect to see many brands across the MENA region hop onto the opportunity.

Note that the global rollout only covers Twitter’s native mobile apps on iOS and Android (they’ve beaten Clubhouse to Android, who are still testing out their app). There has been word that Twitter is testing Spaces on desktop/laptops via web browsers, and we may see that bear fruit sometime in the near future.

Twitter Spaces within the native Twitter app on iOS and Android when clicking on Compose button

Future of Spaces

Looking further ahead to leading the social audio segment, Twitter is planning to bring more features to the Spaces product:

Live Captioning in Twitter Spaces (Image Credit: Twitter blog)

If you’re wondering where to begin on using Spaces, Twitter has also published a help guide to explain Spaces accompanied with FAQs. If you have access to Spaces, start using and building out your community.

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