Yasser Masood

Grab the Spotlight on Snapchat across the MENA region

As the recent Snap Partner Summit wrapped up, it also brought some good news for Snapchat in the MENA region. Spotlight is the new entertainment platform within Snapchat, and it’s releasing across the region.

What is Spotlight?

Spotlight solves the community and discoverability of Snapchatters, surfacing the most entertaining snaps from the community all in one place. Each user’s Spotlight feed will be tailored based on their preferences and favourites. Snapchatters will be able to see what’s going viral and/or trending.

It sounds like TikTok has influenced it, but there are some differences to it.

Snap Inc’s recent data sheds some good insight about their users, which greatly justifies the expansion of this new product:

Spotlight on Snapchat (Credit: Snapchat)

Shine on Spotlight, earn from Snapchat

Spotlight’s launch also brings Snap’s earning program to the MENA region. This rewards the creativity of local Snapchatters and offering creators a chance to earn a share of US$ every month. Users don’t have to be a celebrity, influencer, or public figure to earn from their Snaps. This makes Spotlight fair, entertaining, and rewarding the work of users.

How can you start earning? Snapchat users need to be 16 or older and obtain parental consent (where applicable).

Prefer to share polished vertical content made using desktop apps? Snapchatters can submit their video content to Spotlight via any web browser. You can also watch Spotlight content without a Snapchat account on the desktop as well.

I personally feel that the Snapchat app itself has plenty of creative tools built within the app: AR lenses, Face Lenses, Landmarkers, Visual filters and Geo-filters. Those can easily help empower users to create and post their Snaps, limited only by their imagination.

Snap’s owns data states that 5bn Snaps are created each day on average. Spotlight’s rollout gives users the opportunity to reach a large audience in a new way.

Spotlight is widely available across the following countries: UAE, Qatar, Saudi Arabia, Kuwait, Oman, Bahrain, Jordan, Iraq, Egypt, Algeria, and Morocco.

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