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“Swipe To Call” on Snapchat in the Middle East

Snapchat is growing their Middle East footprint with a new advertising unit tailored to the region’s preference for phone calls. Users can easily “Swipe to Call” that makes it easy for people to connect with businesses.

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Spotify Lite for Android devices is launched for the Middle East

Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify wants you to enjoy its music library wherever you are. That’s why they’ve launched the new Spotify Lite app across the Middle East region.

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Arabic language support coming to App Store

Apple is looking to chart the App Store’s future growth for the next 10 years, and looks like iOS 13 will be key to it as they will add Arabic language support to the online portal.

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State of the Middle East: Global Digital Statshot of Q2 2019

As we enter Q2 of 2019, it’s time to see the the current state of the world’s digital usage penetration with the Q2 2019 report by Hootsuite and We Are Social. Plenty of interesting tidbits for the Middle East region.

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App Store Search Ads available in Middle East

Mobile is a big playing field, especially given the number of native apps for various services. The fierce competition to promote users to install and use them also influences their discoverability, and Apple saw the opportunity by debuting Search Ads on the App Store few years ago to select countries. Few days ago, they’ve now been rolled out to more than 30 countries including the Middle East.

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