With so many Instagram users in the Middle East and the brands using it, it’s inevitable that the next step would be to bring shopping experience. Debuting in 2017 and available in select countries, shopping tags are now available in Lebanon, Saudi Arabia, and UAE.
Mobile is a big playing field, especially given the number of native apps for various services. The fierce competition to promote users to install and use them also influences their discoverability, and Apple saw the opportunity by debuting Search Ads on the App Store few years ago to select countries. Few days ago, they’ve now been rolled out to more than 30 countries including the Middle East.
Music may have been the most competitive medium for many music-streaming services. What’s the next challenge to address for bring and retain users? Podcasts, and Anghami is casting the net wide with its rollout.
Any Middle East company gaining some form of recognition by a global publication with large viewership is a seal of acknowledgement. Fast Company’s recent
Fake news and misinformation campaigns have been proliferating across active social media platforms in various languages. Tackling this behaviour would require independent teams to fact-check news topics, and Facebook is expanding it for Arabic users with AFP (Agence France-Presse).
A bigger and diverse music library proves to be a main draw for users to sign up to music streaming services. Spotify has just added T-Series’ music library to cater to the Indian diaspora, and may give them the upper hand in bringing in more users.
