Game time with Apple Arcade in the Middle East
Gaming has been growing year-on-year regardless of platform. Apple joins the trend with the new Apple Arcade service on its family of hardware products.
YouTube Premium and YouTube Music in the Middle East
Call it lucky or a coincidence, but Google dropped two surprises for the Middle East region. YouTube Music and YouTube Premium are now available across the region.
Spotify Lite for Android devices is launched for the Middle East
Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify wants you to enjoy its music library wherever you are. That’s why they’ve launched the new Spotify Lite app across the Middle East region.
Arabic language support coming to App Store
Apple is looking to chart the App Store’s future growth for the next 10 years, and looks like iOS 13 will be key to it as they will add Arabic language support to the online portal.
App Store Search Ads available in Middle East
Mobile is a big playing field, especially given the number of native apps for various services. The fierce competition to promote users to install and use them also influences their discoverability, and Apple saw the opportunity by debuting Search Ads on the App Store few years ago to select countries. Few days ago, they’ve now been rolled out to more than 30 countries including the Middle East.
Podcast time with Anghami in the Middle East
Music may have been the most competitive medium for many music-streaming services. What’s the next challenge to address for bring and retain users? Podcasts, and Anghami is casting the net wide with its rollout.