Covering technology, digital, social media, and other related topics in the Middle East and North Africa region till the Indian Subcontinent.
Mobile is a big playing field, especially given the number of native apps for various services. The fierce competition to promote users to install and use them also influences their discoverability, and Apple saw the opportunity by debuting Search Ads on the App Store few years ago to select countries. Few days ago, they’ve now been rolled out to more than 30 countries including the Middle East.
Nobody thought that Amazon would redefine brick-and-mortar retail stores with a unique concept – no queues nor cashier; you just walk out with the items you want and it’s charged to your account. Courtesy of a friend during my visit to Seattle, I got to experience Amazon Go and it works.
A bigger and diverse music library proves to be a main draw for users to sign up to music streaming services. Spotify has just added T-Series’ music library to cater to the Indian diaspora, and may give them the upper hand in bringing in more users.
Consumer-friendly 360 cameras haven’t yet taken bigger leaps due to keep costs down. My prior experience with them has been good, but one brand is looking to shake it up with features that will have you rethink how 360 cameras should be made.
Looks like the holidays have come early – Spotify seems to be doing a silent launch across select countries in the region. It was only few weeks ago that Deezer launched across the Middle East and North Africa region, and that left one more name out of the music-streaming basket.
The MacBook Air and Mac Mini aren’t the only new devices to get significant upgrades. Apple has also revamped the iPad Pro by taking the best elements from the iPhone XS.