Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify wants you to enjoy its music library wherever you are. That’s why they’ve launched the new Spotify Lite app across the Middle East region.
Apple is looking to chart the App Store’s future growth for the next 10 years, and looks like iOS 13 will be key to it as they will add Arabic language support to the online portal.
As we enter Q2 of 2019, it’s time to see the the current state of the world’s digital usage penetration with the Q2 2019 report by Hootsuite and We Are Social. Plenty of interesting tidbits for the Middle East region.
Mobile is a big playing field, especially given the number of native apps for various services. The fierce competition to promote users to install and use them also influences their discoverability, and Apple saw the opportunity by debuting Search Ads on the App Store few years ago to select countries. Few days ago, they’ve now been rolled out to more than 30 countries including the Middle East.
Music may have been the most competitive medium for many music-streaming services. What’s the next challenge to address for bring and retain users? Podcasts, and Anghami is casting the net wide with its rollout.
If you’ve never heard of WIRED magazine, where have you been? It’s not just all focused on technology, but also the intersection of innovation and ideas. Get ready to see a dual-language version of Wired for the Middle East region.
