Spotlighting tech, digital, and social media related themes in the Middle east, North Africa, and South Asia regions.
Topics related to the Middle East region
Apple is set to launch Apple Creator Studio subscription in the MENA region, featuring a package of nine creative and productivity apps for macOS and iPadOS. Although the subscription options exist, one-time purchases for select apps remain available as the offering lines them up to indirectly compete with Adobe.
Disney+, OSN+, and Shahid have partnered to create the “Epic Bundle,” a subscription offering in the Middle East for $25/month. This collaboration marks a significant shift in Disney’s distribution strategy, combining three streaming services into one package to compete with Netflix and Amazon. Currently available only in select Gulf countries.
Similar to efforts by UAE and Saudi Arabia in embracing the growing demands for AI, Qatar has joined the battlefield with the launch of its own national AI company known as ‘Qai’.
Spotify is introducing new subscription tiers in the UAE and Saudi Arabia, including Premium Lite, Premium Standard, and Premium Platinum. This pilot program may expand to other MENA countries if successful, enhancing Spotify’s offering in the region.
The Microsoft AI Economy Institute has published their AI Diffusion Report, providing an overview on the adoption and usage of AI worldwide.
In Q3 2022, Snap announced they were opening their office in Qatar in partnership with GCO Qatar. Three years later, they have officially opened their office at Msheireb Downtown to mark the milestone. In addition, they recently shared some insights on Qatar users from research done with GWI.
