As we enter Q2 of 2019, it’s time to see the the current state of the world’s digital usage penetration with the Q2 2019 report by Hootsuite and We Are Social. Plenty of interesting tidbits for the Middle East region.
Mobile is a big playing field, especially given the number of native apps for various services. The fierce competition to promote users to install and use them also influences their discoverability, and Apple saw the opportunity by debuting Search Ads on the App Store few years ago to select countries. Few days ago, they’ve now been rolled out to more than 30 countries including the Middle East.
Music may have been the most competitive medium for many music-streaming services. What’s the next challenge to address for bring and retain users? Podcasts, and Anghami is casting the net wide with its rollout.
Have you ever wanted to experience free-roam, multiplayer virtual reality without the dangling cables? Middle East gamers are about to have their senses whisked away into nirvana; Zero Velocity is now open in Qatar and soon across the Middle East.
If you’ve never heard of WIRED magazine, where have you been? It’s not just all focused on technology, but also the intersection of innovation and ideas. Get ready to see a dual-language version of Wired for the Middle East region.
A bigger and diverse music library proves to be a main draw for users to sign up to music streaming services. Spotify has just added T-Series’ music library to cater to the Indian diaspora, and may give them the upper hand in bringing in more users.
