Going all social and digital during Ramadan in 2022

I haven’t had the chance to do an overview of Ramadan-related activities happening on the diital side, since th last 2 years have been sort of different. But I managed to get the time to give you a taste of what to expect for this year, since there’s been some sort of normalcy returning to people’s lives.

I’ve been seeing many brands starting to pay attention to Ramadan,a dn it’s good to see theire making some effort catering to the audience.

Expect this to be a long read and to make it easy for you, I’ve put them as listed hyperlinks so that you can easily jump to the section that piques your interest

Fueling Your Gaming Activity

It’s not a coincidence that many habits will spike during this month, and PlayStation jumps in with their Ramadan sale. Everything from full games to add-ons and even micro-transaction DLC items are up for sale.

To spare you the time, you can read more about it here.

If you’re an active player on the EA Sports FIFA games, they’re sponsoring the Midnight Ramadan League with a special in-game kit for the game.

For those who play FIFA on their mobile devices, you may want to keep logging into the game every day to claim daily rewards during Ramadan.

EA Sports FIFA Football on mobile with special Ramadan gifts

Curated Selections on the App Stores

Mobile consumption – tablet or smartphone – means that apps will defintiely want to capitalize on the momentum, whether it’s on the Apple App Store or Google Play Store.

Apple even has a special story (viewable on mobile) curating a selection of “Ramadan Favourites” on the App Store. If you’re also looking for some sel-fcare, they’ve also got a selection of apps While they only started it in the past few years, expect them to further bolster the offering.

Google is no stranger to curating Ramadan-themed specials, as it always take the top spot on the Play Store every year. Apps, ebooks, and audiobooks all get the special feature treatment.

Social Media Galore

Ever heard of Canva? Well, you defintiely need to check out this friendly web-based app for designing visuals. I’ve been an avid user since its launch years ago and this time they’ve got templates available for Ramadan.

A good resource to make quick visuals whether it’s for print or online (even for different social media platforms), supporting various popular dimensions with templates that can be customized. Take my word for it, since I’ve used the for a couple of my blog posts as well (note: even the header image for this blog post was made using Canva).

Speaking of social media, Twitter brings back their emoji hashtag for Ramadan across different languages (English and Arabic included). Wherher it’s #Ramadan, #Iftar or #Suhoor, you’ll see the emoji next to either of the words.

TV shows galore

One habit that will never reced is the jump in video consumption, whether it’s on SVOD services or across social media.

Suits Arabia is one of the many shows released during Ramadan on OSN+
Suits Arabia is one of the many shows released during Ramadan on OSN+

If you know Shahid, they’ve put together a nice curated selection of shows to watch on the App Store. Just in time for Ramadan, OSN+ has debuted Suits Arabia (yes, that very same Suits show but tailored to the Middle East audience).

This is only just a taste of what’s been rolled out but expect mroe to come.

Author: Yasser Masood

Think of me as a grassroots community evangelist. Juggling social media while covering technology/digital trends across the Middle East and crossroads of society and culture, while unearthing other perspectives that pique my interests.

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