Swipe to Call on Snapchat

“Swipe To Call” on Snapchat in the Middle East

Snapchat is growing their Middle East footprint with a new advertising unit tailored to the region’s preference for phone calls. Users can easily “Swipe to Call” that makes it easy for people to connect with businesses. Continue reading “Swipe To Call” on Snapchat in the Middle East

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Will the Middle East region be next to reign in influencer marketing?

Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path? Continue reading Will the Middle East region be next to reign in influencer marketing?