Snapchat is growing their Middle East footprint with a new advertising unit tailored to the region’s preference for phone calls. Users can easily “Swipe to Call” that makes it easy for people to connect with businesses. Continue reading “Swipe To Call” on Snapchat in the Middle East
With so many Instagram users in the Middle East and the brands using it, it’s inevitable that the next step would be to bring shopping experience. Debuting in 2017 and available in select countries, shopping tags are now available in Lebanon, Saudi Arabia, and UAE. Continue reading Instagram Shopping Tags come to the Middle East
Ramadan is here, and it’s a peak time for social media activity and digital campaigns to hit our screens. What do we expect this time? Continue reading Ramadan 2019 on social media and digital marketing
Fake news and misinformation campaigns have been proliferating across active social media platforms in various languages. Tackling this behaviour would require independent teams to fact-check news topics, and Facebook is expanding it for Arabic users with AFP (Agence France-Presse). Continue reading Facebook launches Arabic fact-checking with AFP
Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path? Continue reading Will the Middle East region be next to reign in influencer marketing?