With so many Instagram users in the Middle East and the brands using it, it's inevitable that the next step would be to bring shopping experience.…
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Ramadan is here, and it's a peak time for social media activity and digital campaigns to hit our screens. What do we expect this time?…
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Fake news and misinformation campaigns have been proliferating across active social media platforms in various languages. Tackling this behaviour would require independent teams to fact-check news…
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Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries…
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Klout may have been the standard to measure online social influence, but it's on its way out very soon. A new player has entered to…
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