After its global rollout on English back in late 2019, Twitter has now brought Conversation Topics to Arabic speaking users across the Middle East region.
Nissan Dubai’s #TakeOutTheFake Twitter campaign to raise awareness for fake spare car parts starts to backfire, as it gets called out by Casey Neistat and other social media influencers.
Snapchat is growing their Middle East footprint with a new advertising unit tailored to the region’s preference for phone calls. Users can easily “Swipe to Call” that makes it easy for people to connect with businesses.
With so many Instagram users in the Middle East and the brands using it, it’s inevitable that the next step would be to bring shopping experience. Debuting in 2017 and available in select countries, shopping tags are now available in Lebanon, Saudi Arabia, and UAE.
Fake news and misinformation campaigns have been proliferating across active social media platforms in various languages. Tackling this behaviour would require independent teams to fact-check news topics, and Facebook is expanding it for Arabic users with AFP (Agence France-Presse).
Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path?