Pinterest brings Arabic support and Idea Pins go global

Language barriers are one outlet to get more users to accept using a platform. Pinterest is the next social media platform (or visual discovery platform) to bring support for the Arabic language.

Pinners (including myself, who have been using Pinterest since its early invite-only days) can use Arabic as a preferred language regardless of device.

Currently, there are 475 million people worldwide who use Pinterest each month for inspiration; 57% of Pinners discover fresh ideas in a language other than English. Launching support for Arabic makes the platform more accessible and relevant to Pinners around the world.

Arabic support did sort of trickle its way into the Pinterest Lite app on Android and slowly grew. According to Pinterest’s own data, they’ve seen a 48% increase in the number of Pinners who have selected Arabic as their language of choice. Adding fuel to the stat, more than 3.5 million searches are made in Arabic each day.

To select Arabic as your preferred language on Pinterest on iOS or Android, just select the Arabic language option in your phone’s settings under “Language & Region”. The app will follow your device’s language settings by default.

Start making Idea Pins

ICYMI, another piece of news is the global rollout of Idea Pins. While the concept looked to mirror the popular ephermal format, they have given it their own twist:

  • Video recording and editing for up to 20 pages of content
  • Voice over recording (add your own personal voice)
  • Music selection by Epidemic Sound
  • Ghost mode transition tools (perfect for those before-and-afters!)
  • Detail pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save (help you publish more ideas)
  • Export options to share content beyond Pinterest
  • Topic tagging, a publishing feature that helps connect content to relevant interests
  • The Creator Code – content policy designed to keep Pinterest a positive and inspiring place

The format first launched back in early 2020 to a limited group of people. Somehow, I gained access to it in its beta form (formerly known as Story Pins) in June 2020. I managed to use it for a few months before it disappeared. My first Idea Pins can be seen below.

Users can see Idea Pins right at the top of the home feed. This gives Pinners a new way to see fresh content from creators they follow and discover new creators to engage with.  Idea Pins will show up in more places, including search, the Today Tab and the top of creator profiles.

Just like other vertical formats, Idea Pins will be displayed in full-screen stream view to engage and inspire Pinners.

You can also follow me on Pinterest.

Author: Yasser Masood

Think of me as a grassroots community evangelist. Juggling social media while covering technology/digital trends across the Middle East and crossroads of society and culture, while unearthing other perspectives that pique my interests.

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