Fake news and misinformation campaigns have been proliferating across active social media platforms in various languages. Tackling this behaviour would require independent teams to fact-check news topics, and Facebook is expanding it for Arabic users with AFP (Agence France-Presse).
Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path?
Klout may have been the standard to measure online social influence, but it’s on its way out very soon. A new player has entered to fill the void to keep Skorr.