Instagram shopping tags in Middle East

Instagram Shopping Tags come to the Middle East

With so many Instagram users in the Middle East and the brands using it, it’s inevitable that the next step would be to bring shopping experience. Debuting in 2017 and available in select countries, shopping tags are now available in Lebanon, Saudi Arabia, and UAE. Continue reading Instagram Shopping Tags come to the Middle East

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Will the Middle East region be next to reign in influencer marketing?

Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path? Continue reading Will the Middle East region be next to reign in influencer marketing?