Instagram announced the global launch of “Reels” in more than 50 countries. Now I was wondering were there any that included the MENA region. Turns out that Egypt is one of them.

Currently available in Egypt, the new Instagram experience allows users to create short-form edited videos and get discovered on a global stage. The latter asserts Instagram’s position as the go to platform for entertainment and self expression.

Reels allows users to record short 15 seconds video clips set to music. To further inspire creativity and give people more ways to make and enjoy videos the way they want, Reels offers a new set of editing tools, provides access to Facebook’s vast music library and to a diverse library of AR effects, and allows users to add owned original audio.

Reels lives in a dedicated tab on the users’ profiles. It gives the new product a unique space with “Explore” feature for creators to get inspired, share and recreate content. The reels stage is also a place to discover, get discovered and hold discussions with friends.

Of course, launching in Egypt meant that there has to be some notable creator who has put it through its paces. Laila Ghaleb, one of the first content creators to use Reels in Egypt, had this to say:

Instagram features are built with the community in mind and take inspiration from what the users want. With Reels, I can get creative, grow my community, build my brand and connect with inspiring content creators and influencers. The special thing about Reels is that you can be discovered by Instagram’s huge diverse community, and the buzz generated on Reels can turn on a long term value.

Laila Ghaleb
Laila Ghaleb’s first Reels

You can’t deny that there is some resemblance to TikTok with this, but Instagram has openly attributed the source of the work that inspired them.

With a community of over 1 billion, Reels represent a significant element of the future of entertainment on Instagram. When it’ll expand to more countries in the MENA region is still up in the air. Make sure your Instagram app is up-to-date on your iPhone or Android-powered device.

Posted by:Yasser Masood

Think of me as a grassroots community evangelist. Juggling social media while covering technology/digital trends across the Middle East and crossroads of society and culture, while unearthing other perspectives that pique my interests.

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