Adobe Premiere Rush CC running on iPhone, MacBook, and iPad

Adobe Premiere Rush CC is a kickstarter for aspiring video content creators

Since there are many aspiring ‘influencers’ rising up to match the calibre of global names knwon worldwide, they may not have the patience/resources/budget to craft professional video content. Adobe has released the new Premiere Rush CC app that takes the best pro-level features of their Creative Cloud apps and merges them into one multi-device editor, geared towards those creating frequent video content.

Will the Middle East region be next to reign in influencer marketing?

Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path?

Lost your Klout? Measure it by keeping ‘Skorr’

Klout may have been the standard to measure online social influence, but it’s on its way out very soon. A new player has entered to fill the void to keep Skorr.