eSIM support across the Middle East

Does one major global company have that much influence to spur adoption of a new technology standard? Apple’s push for eSIM has already done that with the new iPhone XS and XS Max, as Qatar and UAE become the only two countries in the Middle East and North Africa with carriers that support it.

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Will the Middle East region be next to reign in influencer marketing?

Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path?

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