It’s time to look at the current state of the world’s digital usage penetration with the Q4 report by Hootsuite and We Are Social. With the ever growing demand for faster bandwidth and more digital assets being consumed worldwide, only Qatar and the UAE come out in the Top 10 for mobile internet speeds.
Since there are many aspiring ‘influencers’ rising up to match the calibre of global names knwon worldwide, they may not have the patience/resources/budget to craft professional video content. Adobe has released the new Premiere Rush CC app that takes the best pro-level features of their Creative Cloud apps and merges them into one multi-device editor, geared towards those creating frequent video content.
The Middle East, specifically the GCC region, has been known to be major exporters of oil/natural gas. With a global shift towards electric vehicles, one Middle East country – Qatar – is already taking the steps to prepare for this before their main wealth source dries out.
Does one major global company have that much influence to spur adoption of a new technology standard? Apple’s push for eSIM has already done that with the new iPhone XS and XS Max, as Qatar and UAE become the only two countries in the Middle East and North Africa with carriers that support it.
Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path?