October 2018 - Q4 global digital statshot

State of the Middle East: Global Digital Statshot in October 2018

It’s time to look at the current state of the world’s digital usage penetration with the Q4 report by Hootsuite and We Are Social. With the ever growing demand for faster bandwidth and more digital assets being consumed worldwide, only Qatar and the UAE come out in the Top 10 for mobile internet speeds. Continue reading State of the Middle East: Global Digital Statshot in October 2018

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Adobe Premiere Rush CC running on iPhone, MacBook, and iPad

Adobe Premiere Rush CC is a kickstarter for aspiring video content creators

Since there are many aspiring ‘influencers’ rising up to match the calibre of global names knwon worldwide, they may not have the patience/resources/budget to craft professional video content. Adobe has released the new Premiere Rush CC app that takes the best pro-level features of their Creative Cloud apps and merges them into one multi-device editor, geared towards those creating frequent video content. Continue reading Adobe Premiere Rush CC is a kickstarter for aspiring video content creators

Front page of Qatar Tribune on September 17 featuring a story of Qatar planning to build an electric vehicle factory

A bold initiative: Electric vehicles that are ‘Made in Qatar’

The Middle East, specifically the GCC region, has been known to be major exporters of oil/natural gas. With a global shift towards electric vehicles, one Middle East country – Qatar – is already taking the steps to prepare for this before their main wealth source dries out. Continue reading A bold initiative: Electric vehicles that are ‘Made in Qatar’

Will the Middle East region be next to reign in influencer marketing?

Many brands partner with social media influencers to further expand their marketing efforts, and they may not explicitly disclose the commercial partnership or affiliation. Some countries are already tackling this practice for protecting consumer interests. In the Middle East, UAE has taken the lead on tightening this. Will other countries in the region follow the same path? Continue reading Will the Middle East region be next to reign in influencer marketing?